Unveiling The Hidden Meanings: The Colorful Language Of Japanese Gift Wrapping

The Secret Language of Japanese Gift Wrapping: Colors and Their Meanings

Exchanging gifts is a long-standing tradition in Japan and the colors used in the wrapping paper hold deep symbolic meanings. Understanding these color codes can elevate your gift-giving etiquette and make your presents more thoughtful and meaningful.

Unveiling the Color Palette

  • Red (Aka): Passion, joy, and celebration
  • Pink (Momo): Love, romance, and spring
  • White (Shiro): Purity, mourning, or beginnings
  • Green (Midori): Nature, growth, and good luck
  • Blue (Ao): Serenity, peace, and the ocean

Color Combinations and Meanings

  • Red and White: Celebration and purity (often used for weddings)
  • Pink and Green: Spring, new beginnings, and growth
  • White and Blue: Purity and serenity (suitable for condolences)

Gift Wrapping Etiquette

  • Avoid wrapping gifts in black or purple, which are associated with mourning and death.
  • Use clean, new wrapping paper and choose a color that aligns with the occasion and the recipient’s personality.
  • Pay attention to the way you fold and tie the wrapping paper, as the neatness reflects your respect for the gift and the recipient.


  • What color should I use for a birthday gift? Red, pink, or green are appropriate choices.
  • Can I use different colors for different parts of the wrapping paper? Yes, but ensure they complement each other and convey a harmonious message.
  • Is it okay to reuse wrapping paper? In general, no, as it is seen as disrespectful.


Understanding the color language of Japanese gift wrapping adds a touch of thoughtfulness and respect to your gift-giving experiences. By choosing the appropriate colors, you can convey your heartfelt messages and make your presents truly special.

color gifts japanese

color gifts japanese

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